Jurnal Ilmu Pariwisata

STRATEGI PENGELOLAAN PARIWISATA BERBASIS ADAPTASI DAN TRANSFORMASI DIGITAL PADA ERA PASCA PANDEMI COVID-19 (STUDI DI WISATA TAMAN DOLAN, DESA PANDANREJO, KOTA BATU)

2026-09-18T10:46:44+07:00

The Covid-19 pandemic which has an impact on the management of the tourism industry in Batu City. The Covid-19pandemic also has a wide impact on people's lives. In this case, one of the sectors that has been most affected by this global pandemic is the tourism services sector. One of the tourism sectors that has felt the impact of the Covid-19 pandemic in Indonesia is located in East Java, Batu City, which has long had its own charm in attract tourists. The essence to be con-veyed is how the process of tourism management in Batu City during this pan-demic. In this study using a qualitative research type with a descriptive ap-proach. Dolan park tourism management strategy during the covid-19period was good, because during the covid-19 period, the park tourism manager was able to take advantage of technological sophistication, namely by marketing tourism products through online media. Supporting factors in managing dolan park tour-ism during the Covid-19pandemic, namely: (1) granting permission from the Ba-tu City government; (2) cooperation between Taman Dolan and the Batu City government; (3) direct supervision of the Batu City Covid Group Team of every tourist. While the inhibiting factors in managing Dolan Park tourism during the Covid pandemic, include: (1) a shortage of labor; (2) visitors who do not comply with health protocols; (3) people do not know if the dolan park tourism has been reopened; (4) company revenue decreases. The suggestion for the “Dolan Park”, there needs to be socialization directly or through social media regarding the rules that must be obeyed by tourists during the Covid-19 pandemic.

DAMPAK STRATEGI PEMASARAN DIGITAL TERHADAP MINAT KUNJUNGAN WISATAWAN KE SULAWESI UTARA

2026-09-18T10:03:58+07:00

This study aims to examine the impact of digital marketing strategies on tourists’ intention to visit tourist destinations in North Sulawesi in 2025. The research data were obtained from the responses of 200 participants through an online questionnaire. The variables analyzed in this study include Social Media Market-ing, Search Engine Optimization (SEO), and influencer engagement.

Using a quantitative method, the results show that the combination of these three strategies significantly increases visit intention by up to 68%. Among the three variables, Social Media Marketing is the most dominant factor in shaping visual perception and encouraging the desire to visit.

DARI CERITA KE KUNJUNGAN: STRATEGI STORYTELLING DIGITAL DALAM PENGEMBANGAN EKOWISATA MANGROVE MIRDA LIKUPANG UNTUK MENINGKATKAN DAYA TARIK WISATAWAN

2026-09-18T12:09:22+07:00

This study aims to analyze and describe the digital storytelling strategies applied in the development of Mangrove Mirda Likupang ecotourism to enhance its attractiveness to tourists. Mangrove-based ecotourism holds significant ecological and economic potential; however, it is often less appealing due to the lack of emotionally engaging narratives for prospective visitors.

Using a descriptive qualitative approach, data were collected through in-depth interviews, field observations, and documentation studies. The study involved informants including tourism managers, local MSME actors, tourists, and relevant stakeholders. Data analysis was conducted using the Miles and Huberman model.

The results show that the implementation of digital storytelling—such as the use of video reels, narrative captions on Instagram, community-based content, and collaborations with micro-influencers—significantly increases visibility, engagement, and the intention to visit Mangrove Mirda Likupang ecotourism. Authentic stories about fishermen’s lives, the uniqueness of the mangrove ecosystem, and the local traditions of the Likupang community have proven to be effective narrative attractions in the digital era.

This study recommends the development of locally rooted content, packaged consistently and strategically, as a long-term strategy for ecotourism destinations

MODEL PENDAMPINGAN PENDAFTARAN SERTIFIKASI HALAL BERBASIS KEARIFAN LOKAL BAGI UMKM KULINER TRADISIONAL SULAWESI UTARA

2026-09-18T10:32:18+07:00

Halal certification is a legal obligation for business actors as stipulated in Law Number 33 of 2014 concerning Halal Product Assurance. Nationally, the Halal Product Assurance Organizing Agency (BPJPH) has issued more than 3 million product certificates during 2023–2024 through the SEHATI program. However, in North Sulawesi, the certification rate among traditional culinary MSMEs re-mains relatively low, ranging from 5–25% in the study areas.

This study aims to identify existing barriers, evaluate the effectiveness of current assistance models—including the SEHATI program, halal facilitators, coopera-tive offices, universities, and local Mapalus-based communities—and to formu-late a culturally contextual Mapalus-Based Halal Assistance Model (MPHBM).

The research employs an empirical legal approach with a socio-legal perspec-tive, conducted in Manado City, Bitung City, Minahasa Regency, and North Mi-nahasa Regency. The findings reveal five clusters of multidimensional constraints and seven stages in the empirical assistance process. Furthermore, the study for-mulates the MPHBM, a mutual cooperation-based model that has the potential to significantly increase MSME participation in halal certification.