DAMPAK STRATEGI PEMASARAN DIGITAL TERHADAP MINAT KUNJUNGAN WISATAWAN KE SULAWESI UTARA
Keywords:
Strategi Pemasaran Digital Sosial, Media Marketing, Search Engine Optimization, Influencer, Minat KunjunganAbstract
This study aims to examine the impact of digital marketing strategies on tourists’ intention to visit tourist destinations in North Sulawesi in 2025. The research data were obtained from the responses of 200 participants through an online questionnaire. The variables analyzed in this study include Social Media Market-ing, Search Engine Optimization (SEO), and influencer engagement.
Using a quantitative method, the results show that the combination of these three strategies significantly increases visit intention by up to 68%. Among the three variables, Social Media Marketing is the most dominant factor in shaping visual perception and encouraging the desire to visit.
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